iTunes

iPhone Users Aren't Cheapskates

I keep hearing developers complain that "iPhone users are cheapskates who won't pay for a quality application."


Most iPhone users have spent over $200 and around $100/month for a telephone. Why can't you sell a high tech piece of software to someone with a $1,500/year gadget habit?

My guess: They're too distracted by all the cheap/free gadgets they can get. If what they want is the gadget, and not productivity, that may be very hard to break through.

At the same time, there are app users like me who are more than willing to shell out for a quality piece of software. I use Jaadu VNC almost every day, and was happy to pay $25 for trouble free VNC, even though there were cheap remote control and free VNC clients available. Likewise, I paid plenty for OmniFocus on the iPhone, and for the desktop as well. I get more than $100 worth of productivity from it.

In both cases, I had a recommendation from a trusted source. OmniFocus was built by one of my favorite software houses, and was recommended by many people I'd met while exploring Kinkless GTD. Jaadu was recommended by my geek-buddy, Aaron.

Again, it's marketing outside of the app store. What does it take for your app to get that precious recommendation?

Your iPhone App is a 99¢ Lawnmower

Vlasic, one of the world's top pickle producers, delivered a top selling item to Walmart — a gallon of pickles for about $3. It was huge, Walmart shoppers went pickle crazy, and bought them by, well, the gallon. The only problem was that the gallon jugs of brine were only minimally profitable — picklers make their real money on cut and prepared pickles. But Walmart and Vlasic were caught up in the pickle-fever, and Vlasic ignored the shrinking margins as their business shifted from premium gherkins to dime-a-dozen salted cucumbers. Finally, Walmart's continued pressure to lower the cost of a gallon of pickles, and the total loss of more profitable business, forced Vlasic into bankruptcy.

Simplicity Manufacturing, a premium lawnmower manufacturer, was offered the opportunity to become Walmart's house brand of lawnmowers, guaranteeing millions of sales. But that would have watered down Simplicity, forced them to lower their standards, and to reduce their profit margins. Ultimately, they said "no," and continue selling high priced and high quality lawnmowers today. They haven't filed for Chapter 11.

Your iPhone application is a shiny red lawnmower, and you're selling it for 99¢ a gallon.

It would be flattering to call the App Store Walmart on Black Friday. Sure, it generates a ton of traffic, but that traffic is a bunch of sweaty bargain hunters digging through endless shelves of games and applications, guided by $1 flashlight applications, haphazard search and vague and untrustworthy reviews. It's a great place to sell if you're willing to sell your app at the absolute lowest possible price (quality be damned!), and be in cutthroat competition with the next guy who can give the Walton family some pickles for half a cent less per gallon. Unless you're as good at the low price game as Walmart, you'll be in a race to the bottom.

Remember Simplicity and their shiny red lawnmowers? Not only are they unavailable at Walmart, they're also nowhere to be found on Amazon, or at Sears, or most anywhere else. They're sold exclusively through certified dealers, each of which is equipped to be a full service support shop for the mower. There are two such dealers within 100 miles of my house. But that's all right, because if I'm going to spend over three grand on a lawnmower, I'm happy to make the trip.

You've got this great application that's well worth a premium price. Why are you trying to draw people in who are window shopping at Walmart's app store? It's time to to quit bitching and build your dealer network.

Start with your own storefront — make it a killer website with the sort of depth and trustworthiness that makes people happy to shell out a thousand bucks to upgrade their copy ofAdobe Creative Suite. Heck, make ten killer websites, each targeted at a specific market segment or use for your app. Or give away a thousand copies of your app as coupons in MacHeist-like promotions to get the word out. Put a quarter of your money into advertising and search marketing. Get endorsements from the people in your very particular market niche telling other enthusiasts and professionals how critical your app is to their lives. And keep investing in quality, design, and support, the last thing you can afford is customers who feel cheated. 

Yes, this costs money, and time, and has huge risks. Welcome to the world of business. And seriously, what's the alternative…?

Pickles, that's what.

Search the Amazon MP3 store from the iTMS

Now you can browse the iTunes Music Store and search for songs you like in the higher-quality, cheaper, and DRM-free Amazon MP3 store!

Just select some songs you like while browsing the iTMS and run this script, and your browser will open up searches for each selected song. If you don’t have any songs selected, it’ll just search for the first song in the list.

Why would you want this? Well, the iTMS has a very nice browser and some convenient integration with your playlist (especially with the new Genius sidebar). This way you can take advantage of that nice browser, but still buy a high quality, DRM free, MP3 version of the songs you want.

It’s kinda like going to Best Buy to try out a computer and then buying the computer on Amazon. Except with music.

DRM: 0, Music Industry: 0, iTunes: 101

Apparently market forces are making DRM passé. By locking down iTunes store purchases, Apple’s managed to maintain a stranglehold on its customers and a dominant position to negotiate contracts with music providers. Nice job, Music Industry!

The record companies don’t like dealing with Apple, because Apple is in a position where it can dictate the economic terms and dictate the business models,” says [Bill Rosenblatt, DRM specialist]. “What’s going to draw people away from iTunes? One answer is to get rid of DRM.”

And, furthermore, Mr. Rosenblatt says DRM has no effect whatsoever on reducing piracy. As if that wasn’t obvious from the start.

You gotta love it when the free market works the way it’s supposed to.

From The Guardian

Get your iTunes library into shape

Despite all the crabby things I say about iTunes, I use it every day, and there’s a lot to like about it.

For example, iTunes offers some amazing ways to organize your music. You can rate it, you can build up albums, browse by cover art, and even create smart folders based on the year the tune was released or by the beats-per-minute of the song.

That’s great, provided that you have a team of data entry personnel getting all that metadata up to date, scanning Amazon.com for album art, and listening to your various mislabeled tracks to figure out what song it is and add the appropriate information in iTunes. But otherwise, you generally end up with some smart folders that track about half a dozen of your songs, and you kind of give up on the rest.

But hey, isn’t that what computers are for? Shouldn’t your Mac be able to handle all that tedious work for you? And for those tasks that it can’t do by itself (rating songs, for example, is an inherently personal task), can’t it make it easier for you to take care of it?

But if that were possible, wouldn’t Apple have built in into iTunes for you?

Apparently they didn’t (at least not all the way), so here’s a handful of utilities that will help you get your iTunes library into shape, and make the most of what you’ve got in there.

Subvert iTunes: Make Your Own Audiobooks

This article is part of a continuing feature on how to make iTunes work better with free content and your own content, so that you don’t have to be trapped by the many restrictions placed on you when you buy from the iTunes store. Click here to read all the articles in the series.

The iPod is, perhaps, one of the world’s greatest audio book players. It supports Audible’s audio books, and the iTunes store provides plenty of audio books (which are, incidentally, all provided by Audible). Of course, both of these sources are crippled with DRM and full of restrictions, so you may want to make your own audiobooks.

Doing that is pretty easy if you have an audio book on CD. Just encode the CD’s tracks as MP3s and you’re done. Right?

Not if you you want the audio book to show up in the Audiobooks section of iTunes and your iPod.

Subvert iTunes: Netcasts vs. Podcasts

This post is part of an ongoing series about how to subvert iTunes and make it more agreeable to those of us who dislike DRM, high prices, and general customer-mistreatment. Read the whole series!

Netcasts in iTunes

The grand poobah of the TWiT Network, Leo Laporte, has put out a call to change Podcasts into Netcasts. This is a response to Apple’s over-litigious behavior over third parties’ use of the word “pod” in reference to music, podcasting, etc. You can read all about it on Leo’s own site.

As a show of support, I have put together a hacked version of iTunes strings file that transforms iTunes from a Podcast subscribin’ program, into a Netcast program.

Subverting the iTunes Store: Video

Personally, I despise DRM, and therefore despise the iTunes Store (formerly the iTunes Music Store). Not only is it overpriced and DRM-laden, but the quality leaves much to be desired. You can get better quality audio and video with a CD or a TiVo and a simple analog->digital bridge (I have a little Dazzle-branded box) and a copy of Handbrake.

And so, in honor of iTunes 7’s release, I will be posting a few articles about how to get your content into iTunes, so that it works as well as (or better than) what’s already in there. Read the whole series!

First up: Video.

iTunes has decent video support, and it’s much better in the latest version. But here’s the thing, you may prefer to encode your video in DivX, XviD, 3viX, Windows Video (WMV) or some other format which iTunes and Front Row won’t accept. (The same is true of most video you can download elsewhere on the ‘net, legally and otherwise.)

So how do you get these oddball formats into iTunes (and, by extension, Front Row) without having to buy your videos all over again from the iTunes store?

Find iTunes songs without album art

The perfect script for the obsessive-compulsive iTunes user! Want to make sure all your albums have artwork? Then this is the script for you!

When run, this script will create a new playlist, entitled “::No Album Art::”, containing all your iTunes music tracks which don’t have any associated album artwork. (This is best used after running Find Album Artwork from the iTunes 7 Advanced menu.)

Once you have all your artless files in a playlist, you can then easily update their artwork manually, or using the Album Art widget for Dashboard, the iTunes Companion Yahoo Widget, or any of the many other album art grabbers.

I have disabled comments due to an overwhelming amount of comment spam, that I cannot seem to stop, no matter how hard I try.

Syndicate content